Are You an Author?

I don’t usually do this on my personal blog, but I am so pleased with her services and I know many of my author friends are doing indie publishing or self publishing shorts or novellas and they need to look professional, so really, this is a public author service announcement!

You know that one of the biggest complaints about the indie publishing revolution right now is that people aren’t doing it professionally: Authors are slapping up stories without getting them professionally edited, professionally formatted and without professional book covers on them. When publishers pay folks to do these things, and often have a team of editors and artists on your book cover and interior, why would you possibly think you could compete with the publishers if you don’t do the same professional work–or even better?

This cover is up for an Ariana eBook cover award!

I’m going to be blunt: Even the best of writers need an editor. We cannot edit our own work. I work professionally as an editor and you’re welcome to hire me to edit your stuff–I’m really quite good at it–but I won’t even consider editing my own writing. We are too close to it, know what’s in our own heads so we don’t see it the way someone not so invested in it can see it. You should never, ever publish your work without at least two sets of eyes other than yours have looked at it and proofed it, and I really don’t think you should do it without getting a professional edit. Seriously look at editors too, don’t just settle for someone who says they are an editor. Ask them what books they’ve edited. Read those books. Ask for testimonials. Ask who their other clients are. See if they know what they are talking about and also know that editing and proofing are two very different things. I’m not talking about someone who will simply check for spelling and grammar errors. An editor, a real, honest, good, professional editor, does so much more than that. If you want to know more about editing, ask me. Even if you’re not going to hire me, I’ll let you know what to expect from a real editor. I might even do a blog post on it soon.

But before anyone even picks up the book to see what the story is and how good the editing is, you have to get them to want to read the book. There are multiple ways to do that, such as teasers, book trailers, the book description, promotion and more, but there is ONE thing that is going to make the difference more than anything else when it comes to whether or not your book will sell: The Cover.

Seriously. You’ve heard the old adage: Don’t judge a book by its cover! But the truth is, people do it all the time. People might overlook a professionally done but boring cover and still buy the book, but if your book looks like you’ve done nothing but slapped up a stock image and Photoshopped some text onto it, or it looks like something you did in MSPaint, people ARE going to judge your cover and say that if you’re not willing to present yourself professionally, then your writing is probably the same… and it won’t matter if that’s true or not. I realize not all writers are artists and vice versa, and that’s why you need to take the time and trouble and expense to get an artist, someone who knows the cover art and book industry and can meet your specifications.

And do it without going broke too. I know, it’s important. We don’t sell a lot of books right upfront. It takes time for sales to accumulate when we first start, so we need to be reasonable on the prices, right?

So what to do?

Hire Farah Evers.

Seriously. She’ll charge you a reasonable price, work with you on payments if you need to pay it off before she turns it over, and she’ll give you a quality product. Your book cover from Farah Evers will stand out against the crowd of books as professional, gorgeous, and enticing. Farah is super fast, patient and understanding when working with tough deadlines and exacting customers. She will do everything in her power to turn your book cover into something that is exactly how you picture it in your head. You won’t be disappointed.

Want to see her work? Well, the covers you see here in this blog post are all covers Farah Evers has made for me and also for TTM. Keep in mind when looking at her portfolio, sometimes she is creating a cover for the client’s specific requests, so not all her covers are traditional–some of them are quite uniquely what the customer orders, and they are all interesting, well-designed, and will catch attention!

So if you’re in the book, short story, novella or serial writing game, step up your gameplay by hiring a professional artist to do your covers–when I say reasonably priced, I mean it. You will love your new book covers if you hire Farah, plain and simple.

Don’t believe me? Check out what else she’s done. Here’s Derek Odom’s blog post about his first short-story cover Farah created. While you’re there, check out his website–Farah created the theme, colors and layout of that website too and it’s pretty awesome!

You can also check out Tempting Book Tours, which Farah also designed. And then there’s the author site for Anne Canon that Farah also designed. Check out TTM’s header on Facebook too, if you want her to design a cover for the new timeline Facebook has now.



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2 comments to Are You an Author?

  • Derek Odom  says:

    This is just excellent. Very well done, Michelle!

  • Farah Evers  says:

    Kinda brought a tear to my eye. Thank you!

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